A few highlights from a new report from SIMBA Information.
From News Release:
“The challenges industry leaders face pop up in rapid succession as if they were created in an assembly line,” said Dan Strempel, senior analyst, business professional group at Simba Information which published the report, Open Access Journal Publishing 2014-2017. “How to harness the power of social media and big data, how to adapt to changes in advertising revenue streams, how to best deploy technology, how to adjust and introduce new business models, how to best meet user and reader expectations — it’s relentless, but falling behind can bring dire consequences.”
The open access movement will continue to play a key role in molding strategy for commercial publishers in STM.
The legal publishing industry is facing some of the same challenges the STM publishing industry is undergoing, as activists push for more free access to legal codes and case law.
Thomson Reuters’ Westlaw and Reed Elsevier’s LexisNexis are the most current and comprehensive databases in the industry, but subscriptions are expensive, particularly for small firms, non profits, libraries and law schools.
Several projects are in the works to create open law depositories online. These include Court Listener, Public.Resource.org, State Decoded, Justia, and the Legal Information Institute. Some activists are calling for these efforts to be consolidated to create one open online law library that would contain all the primary law from every jurisdiction in the U.S., and allow for cross-jurisdictional searching by the public, as well as bulk downloads in malleable formats for developers.
The professional publishing industry should keep an eye on LinkedIn’s move to open its publishing platform to more than 230 million people around the globe. In 2013, the professional network had extended this ability to users in the U.S. LinkedIn members have been publishing over 40,000 posts per week, on average, the company says.
In August 2014, LinkedIn bought Bizo, business-audience marketing tool that allows marketers to target professionals through display and sponsored content. In 2013, LinkedIn bought a newsreader called Pulse.
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