The new findings about social media use in the United States appear in a new report titled, Social Media Update 2014.
Here’s are a few of the findings:
In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.
The results in this report are based on the 81% of American adults who use the internet.
- Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.
- For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
- For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half of all Instagram users (49%) use the site daily.
- For the first time, the share of internet users with college educations using LinkedIn reached 50%
- Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.
Here’s demographic data about Twitter users and a social media usage matrix.
Direct to Full Text Report: Social Media Update 2014.