Subscribers to 49 journals on nature.com can now legitimately and conveniently share the full-text of articles of interest with colleagues who do not have a subscription via a shareable web link on nature.com. In addition, Macmillan Science and Education will take a lead on opening up public engagement with scientific knowledge to society at large by giving access to the same content to readers of 100 global media outlets and blogs.
Two initiatives are being introduced:
1. Subscribers to 49 journals on nature.com will be able to share a unique URL to a full text, read-only version of published scientific research with colleagues or collaborators in the most convenient way for them, e.g. via email and social media. Included are the world’s most cited scientific publication, Nature; the Nature family of journals and fifteen other quality science journals. This new initiative will be available to scientists and students at more than 6,000 universities and organizations worldwide, and serve the more 10 million monthly unique visitors to nature.com. This sharing is intended for personal, non-commercial use. To further aid collaboration, forthcoming annotation functionality will enable subscribers to share comments and highlighted text with their colleagues.
2. 100 media outlets and blogs across the globe that report on the findings of articles published on nature.com will be able to provide their own readers with a link to a full text, read-only view of the original scientific paper. Thousands of high-quality scientific papers will be available. Nature has published some of the leading scientific stories of our time, such as the Human Genome; the structure of DNA; Dolly the Sheep; the invention of the laser; the identification of the AIDS virus and the discovery of the hole in the ozone layer.
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Comment From Gary Price
Smart move by Macmillan Science/Nature Publishing
1. It helps with branding/awareness and it’s also good for authors/researchers.
2. The branding angle (Nature Publishing, ReadCube) is important because it’s becoming easier and easier for the media, students, and the public at large to find (somewhere on the Internet) FREE full text access to the “approved for publication” preprint that can often satisfy the needs of these types of users.
3. Useful way to allow more people to see ReadCube technology in action.
4. Being an early adopter/developer (or something close) of this model is only good for Nature Publishing Group.