November 28, 2020

New Report From Publishing Technology Looks at Trends in Mobile Reading on Phones, User Experience Counts!

From a Publishing Technology/Content Forward Blog Post:

While we were heartened to discover that 43% of smartphone owners on both sides of the Atlantic were using their phones to read books, that still meant that over half of these groups had decided this wasn’t for them. We wanted to know why, and what the publishing and bookselling industry could do to convert them.

The reasons that mobile reading refuseniks gave for not reading on their smartphones suggested that mobile reading platforms, publishers and booksellers have a job on their hands if they want to change their minds. 36% of non-mobile readers in the US said they found the experience of reading on a mobile unpleasant, as did 29% of UK respondents. Meanwhile 26% of refuseniks in the US and 21% in the UK said they found mobile reading platforms too difficult to use.

Read the Complete Blog Post

Other Blog Posts from Content Forward Re: New Report

Report and Infographic

The complete report is available on Slideshare. We’ve also embedded a copy below.

Along with the report an infographic is also available.

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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