While we were heartened to discover that 43% of smartphone owners on both sides of the Atlantic were using their phones to read books, that still meant that over half of these groups had decided this wasn’t for them. We wanted to know why, and what the publishing and bookselling industry could do to convert them.
The reasons that mobile reading refuseniks gave for not reading on their smartphones suggested that mobile reading platforms, publishers and booksellers have a job on their hands if they want to change their minds. 36% of non-mobile readers in the US said they found the experience of reading on a mobile unpleasant, as did 29% of UK respondents. Meanwhile 26% of refuseniks in the US and 21% in the UK said they found mobile reading platforms too difficult to use.
Read the Complete Blog Post
Other Blog Posts from Content Forward Re: New Report
- Kindle is the king of mobile reading platforms, but iBooks is catching up – fast
- Forget Kindles, mobile reading is all about the iPhone
- Reading on mobile phones may account for nearly 5% of all book consumption in the UK
- What we learned by asking 3,000 people if they read books on their phones
Report and Infographic
The complete report is available on Slideshare. We’ve also embedded a copy below.
Along with the report an infographic is also available.