November 27, 2020

Nielsen Reports Over 85% of Generation Y Owns Smartphones

From the Nielsen Newswire:

Millennials are one of the largest population segments in the U.S., totaling about 77 million, on par with Baby Boomers. And these young consumers are the largest segment of smartphone owners. In the second-quarter 2014, 85% of Millennials aged 18-24 own devices and 86% aged 25-34 own them, an increase from 77% and 80%, respectively, in second-quarter 2013.

While age plays a role in smartphone ownership, this technology doesn’t have a gender divide.

Men and women in the U.S. own smartphones almost equally, with 70% of men owning these devices and 72% of women as of the second-quarter 2014.

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Source: Nielsen

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About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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