New Online: Pew Internet Reports on Younger Americans and Public Libraries, Reading Habits

A new report by Kathryn Zickuhr and Lee Rainie from the Pew Internet and American Life Project.
You can access the complete report here (32 pages; PDF)
From the Summary:

This report pulls together several years of research into the role of libraries in the lives of Americans and their communities with a special focus on Millennials, a key stakeholder group affecting the future of communities, libraries, book publishers and media makers of all kinds, as well as the tone of the broader culture.
Millennials’ lives are full of technology, but they are more likely than their elders to say that important information is not available on the internet. Some 98% of those under 30 use the internet, and 90% of those internet users say they using social networking sites. Over three-quarters (77%) of younger Americans have a smartphone, and many also have a tablet (38%) or e-reader (24%). Despite their embrace of technology, 62% of Americans under age 30 agree there is “a lot of useful, important information that is not available on the internet,” compared with 53% of older Americans who believe that. At the same time, 79% of Millennials believe that people without internet access are at a real disadvantage.
Millennials are quite similar to their elders when it comes to the amount of book reading they do, but young adults are more likely to have read a book in the past 12 months. Some 43% report reading a book—in any format—on a daily basis, a rate similar to older adults. Overall, 88% of Americans under 30 read a book in the past year, compared with 79% of those age 30 and older. Young adults have caught up to those in their thirties and forties in e-reading, with 37% of adults ages 18-29 reporting that they have read an e-book in the past year.
As a group, Millennials are as likely as older adults to have used a library in the past 12 months, and more likely to have used a library website. Among those ages 16-29, 50% reported having used a library or bookmobile in the course of the past year in a September 2013 survey. Some 47% of those 30 and older had done so. Some 36% of younger Americans used a library website in that time frame, compared with 28% of those 30 and older. Despite their relatively high use of libraries, younger Americans are among the least likely to say that libraries are important. Some 19% of those under 30 say their library’s closing would have a major impact on them and their family, compared with 32% of older adults, and 51% of younger Americans say it would have a major impact on their community, compared with 67% of those 30 and older.

As with the general population, most younger Americans know where their local library is, but many say they are unfamiliar with all the services it may offer: 36% of Millennials say they know little or nothing about the local library’s services, compared with 29% of those 30 and older. At the same time, most younger Americans feel they can easily navigate their local library, and the vast majority would describe libraries as warm, welcoming places, though younger patrons are less likely to rate libraries’ physical conditions highly.
Looking specifically at technology use at libraries, we found that as a group, patrons under age 30 are more likely than older patrons to use libraries’ computers and internet connections, but less likely to say these resources are very important to them and their families—particularly the youngest patrons, ages 16-17. Even though they are not as likely to say libraries are important, young adults do give libraries credit for embracing technology. Yet while younger age groups are often more ambivalent about the role an importance of libraries today than older adults, they do not necessarily believe that libraries have fallen behind in the technological sphere. Though respondents ages 16-29 were more likely than those ages 30 and older to agree that “public libraries have not done a good job keeping up with newer technologies” (43% vs. 31%), a majority of younger Americans (52%) disagreed with that statement overall.

On Reading and Books

Among those who read at least one book in the past year, a majority said they tend to purchase most of their books. Some 52% of all readers under age 30 said they purchase most of their books, while 39% of those under 30 say they tend to borrow most of their books—similar to the overall responses of older readers.

Where Does the Data Come From?

This report covers the core findings from three major national surveys of Americans ages 16 and older. Many of the findings come from a survey of 6,224 Americans ages 16+ conducted in the fall of 2013.

Comment From Gary Price, infoDOCKET Founder and Editor

In the complete report you’ll see the phrase, “library website” as in “used library website.” The issue here is that a library web site is many things and we are not told how it was used. For example:

• Was it used to get the phone number or library hours?
• Directions to the library
• To Find Out the Time of an Event

or

• Was it used to “transport” the user to the library catalog? Then, how was it used?
• To a page where they can download ebooks?
• Was it used to “transport” to a database to access reference material or a full text article?

If the web site was NOT used to transport to a service were these services even known about?
As the report notes, “most younger Americans know where their local library is, but many say they are unfamiliar with all the services it may offer: 36% of Millennials say they know little or nothing about the local library’s services, compared with 29% of those 30 and older.”

So the idea that the local library is NOT only a place in the physical world but also provides services accessible 24x7x365 needs to be better explained (what else is new).  Said another way, the reach of the local library extends well beyond the walls of the physical structure.
Finally, what is the role/understanding of the public library for this group of people when you factor in the school and academic libraries people from 16-21+ often have access to. What about library use/role once these people graduate?
Access the complete report here (32 pages; PDF)

Filed under: Academic Libraries, Companies (Publishers/Vendors), Data Files, Libraries, Patrons and Users, Public Libraries, Reports, School Libraries