Reference: Global Language Monitor Releases Top 400 US College and University Brands for 2014 (9th ed.)
From the Global Language Monitor Announcement:
MIT is the Top US University Brand for the Third Year Running according to the Top 400 US College and University Brands for 2014, 9th Edition, to be released later this week by the Global Language Monitor.
Harvard, which placed No. 2 to MIT for the third straight year, had rejected the idea of adding a ‘trade school’ in the mid-nineteenth century. That trade school would one day become the Massachusetts Institute of Technology.
Following MIT and Harvard were the University of California, Berkeley; the University of Chicago; and the University of Texas, Austin.
Rounding out the Top Ten were the University of California at Los Angeles; the University of California, Davis, Stanford University, New York University, and Northwestern.
The University of California, Berkeley took top public university honors, again. Some 13 of the Top 25 are now private universities, reversing the score from 2013.
Biggest Movers in the Top Twenty-Five were Dartmouth (+55), Northwestern (+24), and Washington University in St. Louis U (+22). The biggest positive movement in the last three analyses was made by the University of Minnesota (+57). Editor’s Note: There is often some confusion with patronyms of the University of Washington, Washington University in St. Louis, and the University of Minnesota. The patronyms are UDub, WashU, and The U, respectively.
Read the Complete Summary
Direct to Complete List: Top 200 US College Brands, 2014
Direct to Complete List of Top 220 US University Brands, 2014
Global Language Monitor also shares this about the methodology used in their research:
For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the ninth edition of the survey since it first appeared in 2008.
See Also: Learn About Global Language Monitor based in Austin, Texas.
Filed under: Data Files, School Libraries
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