May 19, 2022

U.S. and Canada Neck and Neck in Social Media Penetration

From eMarketer

This year, 68.0% of internet users in Canada will visit social networking sites at least monthly, compared with 68.6% in the US—virtually identical. These penetration rates will continue to vary by, at most, 0.7 percentage point throughout the rest of eMarketer’s forecast period.


Because the overall rate of internet penetration is slightly lower in Canada, these figures mean slightly fewer consumers in Canada overall will use social networks—at 53.0% of the population this year, vs. 54.1% of the US population. But these figures too will remain in a tight range through 2018.


Source: eMarketer

What About Facebook’?


Source: eMarketer

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About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.