U.S. and Canada Neck and Neck in Social Media Penetration
This year, 68.0% of internet users in Canada will visit social networking sites at least monthly, compared with 68.6% in the US—virtually identical. These penetration rates will continue to vary by, at most, 0.7 percentage point throughout the rest of eMarketer’s forecast period.
Because the overall rate of internet penetration is slightly lower in Canada, these figures mean slightly fewer consumers in Canada overall will use social networks—at 53.0% of the population this year, vs. 54.1% of the US population. But these figures too will remain in a tight range through 2018.
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About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.