May 22, 2022

Training Tools: A Brief Intro + Chart About the Metadata a Tweet Generates

A brief article and a link to a PDF chart.

Perhaps nothing all that new to many of you but the chart could be a useful training tool when explaining metadata and its value to those not aware of what it is or what it does. Do note that the chart is four years old but we believe still useful in an introductory session.

From the WSJ Digits Blog Post titled, “In a Single Tweet, as Many Pieces of Metadata as There Are Characters”:

At 140 characters a tweet seems tiny, but it can yield a wealth of information. According to Elasticsearch, a startup that builds software to help companies mine data from social media, there are 150 separate points of so-called metadata in an individual tweet.


For a tweet, metadata includes a unique numerical ID attached to each tweet,  as well as IDs for all the replies, favorites and retweets that it gets. It also includes a timestamp, a location stamp, the language, the date the account was created, the URL of the author if a website is referenced, the number of followers, and many other technical specifications that engineers can analyze.

Direct to Full Text Article

Direct to PDF Chart

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.