Hoopla Plans to Add Ebooks to Platform Later This Year
Midwest Tape today announced that eBooks will be added to its hoopla digital platform later this year.
hoopla digital’s transactional-based model allows for all eBook titles to be available all the time, with the publisher being compensated each time a title is read. “All titles are available 24 hours a day, seven days a week,” said [Midwest Tape Vice President, Jeff] Jankowski. “Through the hoopla digital platform, publishers will now have the opportunity to showcase backlist and midlist titles, as they do their frontlist; financially benefiting from all transactions.”
“There has been a strong eBook demand from library patrons and as we break new ground in mobile access and patron reach across North America, we will continue to advance our best-of-breed technology, while transforming the library experience with mobile access to the latest movies, TV shows, documentaries, educational videos and now eBooks,” said Jankowski.
On the library side, Jankowski acknowledges that, as with many new library products based on a transactional model, success can be the scariest prospect. If a product proves popular, it can complicate budgeting. But over the years of development for Hoopla, Midwest Tape leaned on its decades-long library relationships for feedback, Jankowski says, and has developed a suite of tools to help librarians manage the service in real time, and to make corresponding budget decisions.
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.