May 28, 2022

Hoopla Plans to Add Ebooks to Platform Later This Year

From Today’s Announcement:

Midwest Tape today announced that eBooks will be added to its hoopla digital platform later this year.


hoopla digital’s transactional-based model allows for all eBook titles to be available all the time, with the publisher being compensated each time a title is read. “All titles are available 24 hours a day, seven days a week,” said [Midwest Tape Vice President, Jeff] Jankowski. “Through the hoopla digital platform, publishers will now have the opportunity to showcase backlist and midlist titles, as they do their frontlist; financially benefiting from all transactions.”


“There has been a strong eBook demand from library patrons and as we break new ground in mobile access and patron reach across North America, we will continue to advance our best-of-breed technology, while transforming the library experience with mobile access to the latest movies, TV shows, documentaries, educational videos and now eBooks,” said Jankowski.

Read the Complete Announcement

UPDATE: Additional Coverage by Andrew Albanese, Publisher’s Weekly: “Hoopla Gets into Library E-book Lending”

From the Article:

On the library side, Jankowski acknowledges that, as with many new library products based on a transactional model, success can be the scariest prospect. If a product proves popular, it can complicate budgeting. But over the years of development for Hoopla, Midwest Tape leaned on its decades-long library relationships for feedback, Jankowski says, and has developed a suite of tools to help librarians manage the service in real time, and to make corresponding budget decisions.

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.