May 23, 2022

UK: New Research From Deloitte Shows Book Purchasing Has Reached Digital Tipping Point

From a summary of a new report published by Deloitte.

New research from Deloitte on attitudes to the consumption of media shows that the average UK household spends £900 on media a year, with one off purchases such as books, DVDs and newspapers representing 52% of their total media spend. The new report “The Digital Divide” paints a snapshot of a typical media consumer, their newspaper reading habits, attitudes to video gaming, social networking, and television viewing behaviours.

80% of respondents say they read newspapers online or in print, although only 51% pay for it themselves. Another 10% only read free newspapers and further 10% get their newspaper or online news access paid for by someone else.

Print newspapers remain more trusted than online sources, but only marginally 34% trust the news in print to be accurate, compared to 29% who say the same about online sources. Over 65s are the most sceptical, only 31% believe what they read in print and 18% believe what they read online.


For the first time a majority of respondents (51%) said they buy more digital books than physical copies.

The most popular way to find out about new books is Amazon (39%) compared to chain bookshops (22%) and only 7% in an independent bookstore. Friend’s recommendations and word of mouth were the second most influential at 30%.

More than half of respondents (55%) said they saw Facebook as a source of entertainment and 64%[iii] said they use Facebook to communicate with others. A third of respondents (36%) said their main reason for using social networks was to discover new content.

Direct to Full Text Report (44 pages; PDF)

Read the Complete News Release/Summary/Methodology

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.