Analytics: Apps Continue to Dominate Mobile Web

Some new numbers from Flurry Analytics. The data used was gathered by Flurry between January-March 2014.
From a Flurry Blog Post:

Time spent on a mobile device by the average US consumer has risen to 2 hrs and 42 minutes per day from 2 hrs and 38 minutes per day in March of 2013. Apps continued to cement their lead, and commanded 86% of the average US mobile consumer’s time, or 2 hrs and 19 minutes per day. Time spent on the mobile web [accessing content using a web browser] continued to decline and averaged just 14% of the US mobile consumer’s time, or 22 minutes per day.
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Comparing them to last year, gaming apps maintained their leadership position at 32% of time spent. Social and messaging applications, including Facebook, increased share from 24% to 28%. Entertainement (including YouTube) and Utility applications maintained their positions at 8% each, while productivity apps saw their share double from 2% to 4% of the overall time spent.

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Both Google and Facebook have very well established franchises on mobile, but the market is still very fragmented. In fact, Google and Facebook combined probably command less than 25% of the total time spent by the average US mobile consumer.

Read the Complete Blog Post (View 2 More Charts)

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