Scholarly Publishing: Emerald Introduces Augmented Reality to Book Portfolio Utilizing Technology from Layar

We are going to see a lot more of this going forward.
From Emerald Publishing:

Emerald Group Publishing has announced the publication of Digital Humanities – the first of its titles to be published with Augmented Reality (AR) technology.
The new book, published as Volume 7 of the well-respected book series Cutting-edge Technologies in Higher Education, includes AR enhancements, such as expert interviews, embedded throughout the book providing readers with a more engaging experience.
[Our emphasis] As one of the first education text books to use AR technology in this way, it allows readers to view, as they read, video commentary by experts in the field.  By using the Layar app, a free AR app that is available for download from the Apple or Android app stores, each image digitally ‘comes to life’ and a video narration about the topic is played. 
Bryan W. Carter, author of Digital Humanities, comments, “AR has the ability to change the way people discover and interact with useful and educational information. By including videos of experts for example, who describe their theoretical framework and reasons for using said applications, this unique aspect differentiates this book from similar works”.

Read the Complete Announcement

2 Layar Promo Videos

Filed under: Interviews, News, Publishing