May 16, 2022

Year-End 2013: Nielsen Releases Top Web Brands, Video Brands, Smartphone Apps, and Mobile OS Rankings

From Nielsen:

As more Web users shift to mobile and tablet screens, Web activity using computer browsers declined slightly among the top 10 websites [during 2013].

Online video viewing, however, continued to grow, and YouTube remained the top source for streaming, as 128 million Americans viewed video content on the site each month.

Smartphone penetration grew from 56 percent at the start of 2013 to nearly two-thirds (65%) of U.S. mobile subscribers by October 2013, and a majority of subscribers used Android (52%) or iOS (41%) smartphones.

Along with growing ownership came increased activity using smartphone apps: Facebook remained the most-used smartphone app across Android and iOS handsets, with more than 103 million unique users each month. Among the top 10 apps, Instagram was up 66 percent in terms of unique users, making it the fastest growing app over the past year.

The Complete Top 10 Lists are available here.

Data for all charts from from January – October 2013 (Total). Ranked on average monthly unique viewers.

Top U.S. Web Brands for 2013  

Web Brand
Avg Unique Audience
YoY % Change
1 Google 164,805,000 -6%
2 Facebook 134,943,000 -16%
3 Yahoo 129,801,000 -9%

Top  U.S. Online Video Brands for 2013

Avg Unique Viewers
YoY % Change
1 YouTube 128,436,000 -6%
2 VEVO 37,209,000 -9%
3 Yahoo 35,412,000 -8%

Top U.S. Smartphone Apps for 2013

Avg Unique Users
YoY % Change
1 Facebook 103,420,000 27%
2 Google Search 75,984,000 37%
3 Google Play 73,667,000 28%

Top 10 charts for all categories available here (via Nielsen)

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.