BISG Shares Findings From New “Consumer Attitudes Towards Ebook Reading” Report

Volume 4 of the Book Industry Study Group (BISG)/Nielsen Book Research Consumer Attitudes Toward E-Book Reading report was released today.
The full text report is available for a fee. Additional info and links to purchase here.
BISG did share a few of the findings from the report.

• Consumers are very interested in “bundling” print and digital versions of a book, with 48% of survey respondents willing to pay more for bundles. 

• Just over half of survey respondents would pay more for an e-book if it could be given away or re-sold.

• Consumers do not distinguish between e-books published by traditional houses and independently published options when making buying decisions.

• While the numbers are relatively small, there is an increase in the number of people who buy print and digital versions interchangeably with a slow decline in the number of people who exclusively buy e-books.

Read the Complete Report Announcement

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