BISG Shares Findings From New “Consumer Attitudes Towards Ebook Reading” Report
Volume 4 of the Book Industry Study Group (BISG)/Nielsen Book Research Consumer Attitudes Toward E-Book Reading report was released today.
The full text report is available for a fee. Additional info and links to purchase here.
BISG did share a few of the findings from the report.
- Consumers are very interested in “bundling” print and digital versions of a book, with 48% of survey respondents willing to pay more for bundles.
- Just over half of survey respondents would pay more for an e-book if it could be given away or re-sold.
- Consumers do not distinguish between e-books published by traditional houses and independently published options when making buying decisions.
- While the numbers are relatively small, there is an increase in the number of people who buy print and digital versions interchangeably with a slow decline in the number of people who exclusively buy e-books.
Read the Complete Report Announcement
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About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.