Reference: European Publishers Council Releases Global Media Trends Book (Executive Summary)

Released online today.

For the second year running, the European Publishers Council (EPC), representing Europe’s leading media organisations, is delighted to present to you the EPC Global Media Trends Book.
This book captures the trends in revenue and usage patterns for a variety of digital media, Internet and more, and then analyses and projects the future of these digital media segments.

Examples of What’s Included in the Book

• Smart phone worldwide shipments will double from 2011 to 2015

• Mobile advertising spend in Western Europe has risen from 845 million dollars in 2011 to 2,735.50 million dollars in 2013 and that figure is predicted to rise to 8,389.50 million dollars by 2016

• E-commerce is being held back by consumer concerns about financial privacy, particularly in the UK, Colombia, New Zealand, Canada and Australia. The least concerned consumers are respondents from Poland, Spain and Mexico

Direct to Full Text Publication (Exec. Summary) (.zip File)
20 pages; PDF. Sources for statistics are provided.
The exec. summary of the first edition is also available.

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