January 27, 2022

Penguin Random House CEO on Discoverability

Penguin Random House CEO Markus Dohle answered question from reporters during an event at the Frankfurt Book Fair on Tuesday.

From The Bookseller:

Penguin Random House c.e.o. Markus Dohle has said the biggest task for the publisher is solving the discoverability issue in a world where physical bookshop numbers are declining.


He said: “We must crack the code of discoverability. We want people to choose books in the future, not Netflix. Awareness and communication in a more direct form will create the relevance in publishing going forward . . . Relevance equals reach.”


He added: “Our basic strategic idea is that print will always be important, while digital will also be important too. We are saying even in 100 years, print will be important that means we continue to invest in print. We call it zigzag strategy. When everyone else moves away from print, we invest in it. They go zig, we go zag.”

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About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.