Penguin Random House CEO on Discoverability

Penguin Random House CEO Markus Dohle answered question from reporters during an event at the Frankfurt Book Fair on Tuesday.
From The Bookseller:

Penguin Random House c.e.o. Markus Dohle has said the biggest task for the publisher is solving the discoverability issue in a world where physical bookshop numbers are declining.
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He said: “We must crack the code of discoverability. We want people to choose books in the future, not Netflix. Awareness and communication in a more direct form will create the relevance in publishing going forward . . . Relevance equals reach.”
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He added: “Our basic strategic idea is that print will always be important, while digital will also be important too. We are saying even in 100 years, print will be important that means we continue to invest in print. We call it zigzag strategy. When everyone else moves away from print, we invest in it. They go zig, we go zag.”

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