Penguin Random House CEO on Discoverability
Penguin Random House CEO Markus Dohle answered question from reporters during an event at the Frankfurt Book Fair on Tuesday.
From The Bookseller:
Penguin Random House c.e.o. Markus Dohle has said the biggest task for the publisher is solving the discoverability issue in a world where physical bookshop numbers are declining.
He said: “We must crack the code of discoverability. We want people to choose books in the future, not Netflix. Awareness and communication in a more direct form will create the relevance in publishing going forward . . . Relevance equals reach.”
He added: “Our basic strategic idea is that print will always be important, while digital will also be important too. We are saying even in 100 years, print will be important that means we continue to invest in print. We call it zigzag strategy. When everyone else moves away from print, we invest in it. They go zig, we go zag.”
Read the Complete Article
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.