“Ever wish it was easier to get up to speed on the biggest stories of the day when you’re on the go? The Washington Post has that need in mind with Topicly, a new reading feature for its site and mobile platforms debuting today.
Topicly provides a visual presentation of the day’s biggest topics. When you click on one of the topics, which are arranged checkerboard-fashion, you’re taken to a collection of all the content produced by the paper on that topic, updated every 15 minutes.”
Read the Complete AdWeek Article
From the How it Works (via Topicly Web Site):
Topicly is powered by proprietary technology to give readers timely news that is in the journalistic sights of Post editors. All Post journalism — stories, blog posts, photos, videos — is being processed in 15-minute snapshots, and story topics are being determined in real-time based on the content. The more content that is published around a topic, the higher the topic will appear in the display. Topicly presents a rolling 72 hour display of the most-published content.
Direct to Topicly
Note: Topicly also works with mobile web browsers.