Deloitte Survey Finds 18% of U.S. College Students Own Tablets, 14% Own E-Readers
Deloitte released findings from their “Back to School” and “Back to College” shopping studies the other day.
You can access the reports here (PDF).
Deloitte surveyed parents of K-12 and college students about a number of topics including the amount they plan to spend, use of social media to find deals, etc.
Included in the report is one finding that might be of particular interest.
Page 25 (Page 26 of PDF) offers a color chart showing percentage of U.S. college students who own various electronic devices.
- 82% own Computers (Desktop/Laptop)
- 80% own Smartphone
- 52% own MP3 Player
- 47% own Digital Camera
- 18% own Tablet
- 14% own E-Reader
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About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.
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