January 16, 2022

Public Libraries of New Zealand Hires Digital Strategist/Marketer as New Executive Director

From the APLM Announcement:

Public Libraries of New Zealand (the Association of Public Library Managers) has appointed digital strategist and marketer Tim Antric as their new Executive Director.

Association chair Paula Murdoch said “we’re thrilled to have Tim join the team as public libraries take a bigger role in our communities and look to how we continue to engage and connect across every part of New Zealand.”

Tim has held senior digital strategy and marketing roles with Wellington’s GSL Network and Sydney’s Zuni. He has also established and led not-for-profit organisations in the UK and NZ.

Antric’s expertise in communications and engagement has been recognised by many New Zealand marketers. His work in connecting New Zealanders in the digital age has seen the development of such projects as the Ministry of Health’s breastfeeding campaign on Facebook and YouTube.


Antric said he was excited to be joining Public Libraries of New Zealand. He says “public libraries are the link between communities and the digital world, connecting people and creating communities in new and exciting ways.”

Antric is convinced that libraries have as much value to add in our lives today as they did for our parents.

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.