Baker & Taylor Launches circPoint, Service Allows Publishers to Mine Circulation Data From Public Library Systems

Do library’s have to opt-in to share the data? Are they compensated for the data they provide?
From a Baker & Taylor Announcement:

CollectionHQ [from Baker & Taylor is launching circPoint] a Web-based toolset that gives publishers valuable insight into trends about public library circulations.
Available on a subscription basis, circPoint is the first system of its kind offering publishers a behind-the-scenes look into how titles are circulated at public libraries.
With just a login and password, publishers can mine circulation data from 55 of the country’s top 100 public library systems, filtering and searching by author, title, subjects, ISBNs, publishers and regions to determine where readership is on the rise or falling. Publishers, for example, can see how western authors are faring in specific southeastern states. Or users can search to see which subjects or BISAC subject headings are performing best to aid with strategic planning.
“This is an analytics tool that helps publishers understand the trends to see what’s circulating, what’s not, and get a sense of future content demand,” said Scott Crawford, Vice President and General Manager of collectionHQ. “There’s never been this level of clarity, of being able to look into the library market to understand what’s going on.”
circPoint’s data is driven by collectionHQ, a powerful collection management tool that manages circulation data for the majority of the United States’ top libraries. Data is available from more than 250 U.S. public libraries, including more than 4,000 library branches.

Filed under: Companies (Publishers/Vendors), Data Files, Libraries, Management and Leadership, News, Patrons and Users, Public Libraries