eBooks: OverDrive Looks at Schools as Next Growth Market
From the Cleveland Plain Dealer:
The company that turns books into downloadable digital files grew from about 40 employees to more than 200 in just seven years. And with a recent move into a new 95,000 square-foot building, OverDrive plans to hire 50 more people by the end of the year.
“The first 100 million e-book checkouts in OverDrive-powered libraries took 10 years,” said David Burleigh, marketing director at OverDrive. “And the next 100 million is only going to take 14 months.”
OverDrive also has a wholesale division that supplies online retail bookstores like BarnesandNoble.com and Booksamillion with eBooks and audiobooks. Now the company has its sights on new markets like schools that want to capture the next generation of readers — a tech savvy group hooked on mobile devices.
“It’s been proven that e-books are an effective way to reach students, children and young adults, so while it’s an opportunity for OverDrive, it’s also a way for schools to improve reading scores,” [OverDrive CEO Steve] Potash said. “Using computers and mobile devices they already know and love, is the way to reach them.”
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See Also: Adding Transparency to the Ebook Transaction (June 25, 2013)
Hat Tip: @mattrweaver
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.