January 28, 2022

IFLA Announces Winners of 11th Annual International Marketing Awards

The 11th Annual  International Marketing Awards (2013) are presented by the IFLA (International Federation of Library AssociationSection on Management and Marketing and sponsored by Emerald.

First Place

First place was awarded to the University of Tartu Library, represented by Olga Einasto who represented the project “Talking Textbooks” (Rääkivad Õpikud), which focused on meeting the needs of students who are blind or visually impaired and have difficulty studying and preparing for exams.


The library also provided a new at home library service. Library users, for whom visiting the library is difficult due to their physical or sensory disabilities, can borrow and return books with the aid of voluntary helpers.

Second Place

Second place was awarded to the Saskatoon Public Library, Saskatoon, Canada, represented by Kathryn Thompson. The library launched a six-month re-branding campaign, “Collections-Connections” and solicited broad input from existing and potential library patrons as well as potential donors and library stakeholders. The tag line of the new logo – Collections. Connections.

Third Place

Third place was awarded to the Khakas Republican Children’s Library, Russia for the project “Reading is a useful habit”, represented by Olga V. Lomova. The project engaged student reporters, who prepared videos announcing the library news. The project aimed at positioning the children’s library as a cultural-leisure object, which develops useful habit — reading passion for the children and teenagers from the age of 7 to the age of 15.

Learn More About the Winners in the Complete News Release From IFLA (PDF)
Includes list of  projects receiving special commendation.

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.