IFLA Announces Winners of 11th Annual International Marketing Awards
First place was awarded to the University of Tartu Library, represented by Olga Einasto who represented the project “Talking Textbooks” (Rääkivad Õpikud), which focused on meeting the needs of students who are blind or visually impaired and have difficulty studying and preparing for exams.
The library also provided a new at home library service. Library users, for whom visiting the library is difficult due to their physical or sensory disabilities, can borrow and return books with the aid of voluntary helpers.
Second place was awarded to the Saskatoon Public Library, Saskatoon, Canada, represented by Kathryn Thompson. The library launched a six-month re-branding campaign, “Collections-Connections” and solicited broad input from existing and potential library patrons as well as potential donors and library stakeholders. The tag line of the new logo – Collections. Connections.
Third place was awarded to the Khakas Republican Children’s Library, Russia for the project “Reading is a useful habit”, represented by Olga V. Lomova. The project engaged student reporters, who prepared videos announcing the library news. The project aimed at positioning the children’s library as a cultural-leisure object, which develops useful habit — reading passion for the children and teenagers from the age of 7 to the age of 15.
Learn More About the Winners in the Complete News Release From IFLA (PDF)
Includes list of projects receiving special commendation.
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.