New Article: “Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications”
The following article appears in the new issue (Vol 5, No. 1; 2013) of Collaborative Librarianship.
Title
Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications
Author
Marie Kennedy
Loyola Marymount University
Abstract
This article reports on the design and findings of a project concerning the feasibility of a collaborative model to benchmark the marketing of electronic resources in institutions of higher education. This inter-national project gathered 100 libraries to move in lockstep through the process of a typical marketing cycle that included running a brief marketing campaign and reporting findings to each other. The findings show good reasons and strong support for this kind of model.
Direct to Full Text Article (10 pages; PDF)
Direct to Table of Contents For Entire Issue
About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.
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