Midwest Collaborative for Library Services Announces Pilot to Investigate Direct Marketing Service For Members
From the MCLS Blog:
The Midwest Collaborative for Library Services [located in Lansing, MI] is pleased to announce a pilot program to investigate the feasibility of a direct marketing service for its members. In conjunction with the library technology company Third Iron, this project provides access to and marketing support for BrowZine, a new tabet-based service. Funds will be provided by MCLS to supplement the purchase and to develop a marketing strategy.
More information regarding details of this project will be made available by the first week of April, 2013.
Read the Complete Blog Post
Hat Tip/Thanks: @mattrweaver
About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.
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