May 24, 2022

Video: The New York Times Has Prototyped a Link-Centric Search Engine


The New York Times R&D Labs has created a prototype search engine that provides Times article results with embedded links to sources outside of the paper, says Michael Zimbalist, VP for Research and Operations in this conversation with Forrester Principal Analyst Joanna O’Connell.

As an example, he says the search engine allows users to input the name of a college and then see Times articles containing alumnae of the college regardless of whether of or not the article mentions explicitly that the subject attended the college or University.

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.