Report: Personalized Advertising Coming to Kindle Devices and Amazon Web Sites
The Seattle-based company is pitching a range of advertising products to marketers, which appear on its own sites and Kindle ereaders, as well as a network of other sites across the internet.
The company is personalising the ads using data collected on the shopping activities of its 188m active customers, using the same technologies it has deployed to disrupt the retail market over the past 16 years.
Amazon first started selling untargeted ads on its site about six years ago. Over the past few years, the company has steadily expanded its ad offerings and hired dozens of well-respected marketing executives.
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About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.