January 19, 2022

Report: Personalized Advertising Coming to Kindle Devices and Amazon Web Sites

From a Financial Times Report (Free, Reg. Required):

The Seattle-based company is pitching a range of advertising products to marketers, which appear on its own sites and Kindle ereaders, as well as a network of other sites across the internet.

The company is personalising the ads using data collected on the shopping activities of its 188m active customers, using the same technologies it has deployed to disrupt the retail market over the past 16 years.


Amazon first started selling untargeted ads on its site about six years ago. Over the past few years, the company has steadily expanded its ad offerings and hired dozens of well-respected marketing executives.

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About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.