Scholastic Reading Survey Finds the Number of Kids Reading eBooks Has Nearly Doubled Since 2010
The number of kids reading ebooks has nearly doubled since 2010, according to Scholastic’s Kids & Family Reading Report, which was released today. The national survey of kids ages 6–17 and their parents also found that half of kids ages 9–17 say they would read more books for fun if they had greater access to ebooks—although 80 percent of kids who read ebooks say they still read books for fun primarily in print.
According to the study—the fourth biannual report from Scholastic and the Harrison Group, a marketing and strategic research consulting firm—the number of kids who have read an ebook has reached 46 percent, compared with only 25 percent in 2010, while 49 percent of parents feel their kids do not spend enough time reading books for fun, an increase from only 36 percent in 2010. Overall, 72 percent of parents show an interest in having their kids read ebooks, the survey found.
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Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.