Shop for eBooks at the Grocery Store, with new txtr/ReaderLink Partnership
In an attempt to compete with Amazon and Barnes & Noble, Berlin-based ebook company txtr and U.S. print book distributor ReaderLink have partnered to sell ebooks through new outlets: grocery stores, mass merchants, warehouse clubs, drugstores and department stores.
The two companies also plan to design an e-reader or tablet that these stores can sell to their customers. ReaderLink already distributes print books to clients like Target, Walmart, Costco, Sam’s Club, BJ’s, Kohls, Stop & Shop and Walgreens, among several others. With the new partnership, those stores can sell ebooks through their websites.
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Note: As the article notes and something that we’ve pointed out on infoDOCKET in the past (see this post about txtr from October 2012), 3M has a financial interest in txtr. The company also develops the software for the 3M Cloud Library.
Given the txtr-3M relationship you have to wonder if sometime in the future 3M Cloud Library users will be able to learn about and access library ebooks via txtr products, apps, and services?
See Also: Germany’s txtr Announces World’s Smallest and Lightest E-Reader, 3M Made Strategic Investment in Company Last Year
See Also: Learn More About txtr and txtr apps
See Also: Full Text of Today’s Announcement (PDF)
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.