January 25, 2022

Mobile: For Every 100 Web Pageviews on an iPad, Kindle Gets 5, Galaxy Gets 3, and Surface Gets 0.22

From VentureBeat:

Advertising and analytics company Chitika released its December 2012 tablet market update, and the numbers aren’t great for any tablet that doesn’t start with the letter I.

“For every 100 iPad impressions, other tablets have 14.75,” Gabe Donnini, Chitika’s data solutions engineer told me today. “87 percent of the tablet web traffic in North America is generated by iPad.”

The biggest chunk of that non-iPad traffic is Kindle, with 4.88 pageviews per iPad’s 100. Kindle did grow a very healthy 20 percent month-over-month, however, compared to Chitika’s November statistics. Those 4.88 pageviews translate into a 4.25 percent share of all tablet web traffic.

Read the Complete Article For More Data

Read the Complete Chitika Update

See Also: Tablets Were More Popular Than Smartphones As Christmas Presents (via Business Insider)
December 27, 2012

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.