Mobile: For Every 100 Web Pageviews on an iPad, Kindle Gets 5, Galaxy Gets 3, and Surface Gets 0.22
Advertising and analytics company Chitika released its December 2012 tablet market update, and the numbers aren’t great for any tablet that doesn’t start with the letter I.
“For every 100 iPad impressions, other tablets have 14.75,” Gabe Donnini, Chitika’s data solutions engineer told me today. “87 percent of the tablet web traffic in North America is generated by iPad.”
The biggest chunk of that non-iPad traffic is Kindle, with 4.88 pageviews per iPad’s 100. Kindle did grow a very healthy 20 percent month-over-month, however, compared to Chitika’s November statistics. Those 4.88 pageviews translate into a 4.25 percent share of all tablet web traffic.
Read the Complete Article For More Data
Read the Complete Chitika Update
See Also: Tablets Were More Popular Than Smartphones As Christmas Presents (via Business Insider)
December 27, 2012
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.