GenY and Mobile: Cisco Releases Connected World Technology Report 2012
Ninety percent of Gen Y surveyed worldwide said they check their smartphones for updates in email, texts and social media sites, often before they get out of bed, according to the 2012 Cisco Connected World Technology Report (CCWTR). There are 206 bones in the human body, and the smartphone could plausibly be considered the 207th for Gen Y.
Two out of five said they “would feel anxious, like part of me is missing,” if they couldn’t use their smartphones to stay connected.
Based on a survey conducted by InsightExpress of 1,800 college students and young professionals aged 18 to 30 across 18 countries, the report examines how Generation Y uses the Internet and mobile devices to connect with the world around them. The report reveals their behavior and attitudes about the creation, access and privacy of the enormous amounts of data being generated daily by smartphones, sensors, video cameras, monitors and other connected devices.
Key Findings of the 2012 Cisco Connected World Technology Report
The new morning routine: toothpaste, toilet paper and texting
Gen Y does not want to miss anything. Checking their mobile devices for text, email and social media updates is how they start their day – often even before getting out of bed. For this generation, information is real-time, all the time.
- Nine of 10 respondents globally will get dressed, brush their teeth, and want to check their smartphones as part of the morning ritual for getting ready for school or work.
- For employers, this is meaningful because it demonstrates that the workforce of the future is more agile, more informed and more responsive than any previous generation. They live to connect and communicate.
Me and my smartphone. From morning through night, Gen Y stays constantly connected.
- More than one in four Gen Y respondents (29 percent) say they check their smartphones so constantly that they lose count.
- Globally, one in five checks a smartphone for email, text and social media updates at least every 10 minutes. In the U.S., two out of five check at least once every 10 minutes.
- One-third of respondents check their smartphones at least once every 30 minutes; in the U.S., that figure jumps to more than 50 percent.
Connected or addicted?
- Sixty percent of Gen Yers subconsciously or compulsively check their smartphones for emails, texts or social media updates.
- Of those, women are more driven to connect: 85 percent of women versus 63 percent of men find themselves often compulsively checking their smartphone for text, emails or social media updates.
- Over 40 percent of respondents would go through a “withdrawal” effect and “would feel anxious, like part of me was missing,” if they couldn’t check their smartphones constantly.
- Of those compulsive smart phone users, 60 percent wish they didn’t feel so compelled.
Information Technology professionals are even more connected
- Almost one third of IT professionals stated they check their smartphones “continuously.”
- 40 percent of IT professionals said they check their smartphones at least every 10 minutes.
Direct to More Highlights
Direct to Report, Previous Reports, Video and Four Infographics
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.