eReaders & eBooks: Sony Brings Reader Software and Bookstore to iOS platform
From an Article by Matthew Miller on ZDNet:
The Reader application not only gives you access to your Reader library though, it also offers another ebook reading experience on iOS devices. According to Sony, you will find the following features:
A natural, book-like reading experience
Intuitive navigation making use of the app as easy as the turn of a page
Access to your Reader library to read new purchases and old favorites
Personalized collections and library organization
Adjustable font size and contrast to customize your reading preferences
Create and edit bookmarks as you read
A choice between Day and Night reading modes
Read the Complete Review (via ZDNet)

About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.