March 1, 2021

Nebraska: Lincoln Public Libraries Develop Ways to Draw in University Students

From The Daily Nebraskan:

The research-oriented nature of campus libraries is one of the main reasons students choose to use them instead of centers provided at city libraries, but there are also reasons students choose to go to a public library, including free internet access and personal study rooms.

“We get a lot of students in that are elementary education or in the teacher’s college because a lot of the classes come in and pull kids’ books,” [Julie] Beno, [the public service manager for the Bennett Martin and South Branch libraries] said. “Love library has a small collection of fiction books, but ours is better.”

Marketing to catch college students’ attention is difficult, she said, but they’re working on developing ways to get more students to take advantage of the libraries’ resources.

“We have to change the way we market and the way we attract (college students),” Beno said. “We would love to hear from college kids as to what they would like.”

Currently Lincoln City Libraries use Facebook, Twitter, Foursquare and Pinterest to engage college students in their programs.

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About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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