Survey Findings: 40% of U.S. Teens Own an Apple iPhone, 44% Own Tablets
Findings from a new study of 7,700 teens surveyed by Piper Jaffray.
Via Fortune.com:
40% own an iPhone, up from 34% in Spring 2012 and 23% in Fall 2011
62% planned to buy an iPhone as their next phone; Samsung was next at 22%
44% owned a tablet, up from 34% in Spring 2012 and 29% in Fall 2011
72% of those tablets were iPads, up from 70% in Spring 2012
Of the 20% of students who didn’t own a tablet, but plan to buy one in the next 6 months, 74% want an iPad
43% of teens planning on buying a tablet said they would be more likely to do so if Apple released a smaller iPad at $299.
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Filed under: News
About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.
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