Although this report is targeted at those who market commercial products online we think a lot of what Google is sharing in the document will be of interest to many of you.
From the Think With Google Web Site:
While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices. This is both a big problem and a big opportunity for companies seeking to engage with mobile users.
It turns out that you can lose more than the sale with a bad mobile experience. A site that’s not designed for mobile can leave users feeling downright frustrated, and these negative reactions translate directly to the brands themselves.
+ 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
+ 36% said they felt like they’ve wasted their time by visiting those sites
+ 52% of users said that a bad mobile experience made them less likely to engage with a company
+ 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.
A PDF version of the document is also available.