May 25, 2022

New Report From Google Looks at What Users Want Most from Mobile Sites Today

Although this report is targeted at those who market commercial products online we think a lot of what Google is sharing in the document will be of interest to many of you.

From the Think With Google Web Site:

While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices. This is both a big problem and a big opportunity for companies seeking to engage with mobile users.


It turns out that you can lose more than the sale with a bad mobile experience. A site that’s not designed for mobile can leave users feeling downright frustrated, and these negative reactions translate directly to the brands themselves.
+ 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
+ 36% said they felt like they’ve wasted their time by visiting those sites
+ 52% of users said that a bad mobile experience made them less likely to engage with a company
+ 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.

Complete Report

A PDF version of the document is also available.

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.