New Report From Google Looks at What Users Want Most from Mobile Sites Today
Although this report is targeted at those who market commercial products online we think a lot of what Google is sharing in the document will be of interest to many of you.
From the Think With Google Web Site:
While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices. This is both a big problem and a big opportunity for companies seeking to engage with mobile users.
It turns out that you can lose more than the sale with a bad mobile experience. A site that’s not designed for mobile can leave users feeling downright frustrated, and these negative reactions translate directly to the brands themselves.
+ 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
+ 36% said they felt like they’ve wasted their time by visiting those sites
+ 52% of users said that a bad mobile experience made them less likely to engage with a company
+ 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.
A PDF version of the document is also available.
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.