Research Article: Book Lovers, Technophiles, Pragmatists, and Printers: The Social and Demographic Structure of User Attitudes Toward e-Books”
The September 2012 issue of College and Research Libraries was released online today.
Here’s a direct link to the complete table of contents. We plan to highlight a few of the articles during the next few days. Let’s begin with the article below that we first shared as a preprint a year ago.
Social Sciences Librarian
Life Sciences Librarian
Assistant Dean for Reference and Collection Services
College and Research Libraries
Vol. 73 No. 5
Q-methodology was used to identify clusters of opinions about e-books at Miami University. The research identified four distinct opinion types among those investigated: Book Lovers, Technophiles, Pragmatists, and Printers. The initial Q-methodology study results were then used as a basis for a large-n survey of undergraduates, graduate students, and faculty so that we could have a more complete picture of the demographic and social makeup of the campus population. Results from that survey indicate that academic discipline is strongly associated with the respondents’ opinion types. Gender and educational status are also associated with respondents’ opinion types.
Direct to Full Text (11 pages; PDF)
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.