Reference: Amazon.com Books Announces Amazon Election Heat Map 2012

From an Amazon.com Announcement Earlier Today:

The Amazon Election Heat Map 2012, a map that’s updated daily and allows customers to find the best-selling political books in the United States by state – separated into blue (liberal) and red (conservative) categories. Customers can click on any state on the Amazon Election Heat Map to see the percentage of conservative and liberal books sold in that state, as well as the top 5 best-selling conservative and liberal books per state. A state will turn blue, for example, if it has a higher number of liberal book sales for the month, taking into account both print and Kindle formats. When liberal and conservative are more equally represented in a particular state, that state will be shaded beige.
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The Amazon Election Heat Map destination will also host two “Live Meters” that indicate the percentage split of red and blue book sales in the US for books by the two presidential candidates as well as their vice presidential running mates. Customers can also easily view the Top 100 best-selling red and blue political books in the US for both print and Kindle books.

Direct to Amazon.com Election Heat Map 2012

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