Gwinnett County, Georgia: Library Board Votes Down Bookmark Advertising
A plan to use bookmarks handed out at library branches as a means for advertising — and a potential revenue generator — was struck down unanimously by board members during a Monday meeting.
The original proposal, which was made months back by Chairman Phil Saxton, called for businesses to pay $300 to have their advertisement or coupon printed on about 5,000 bookmarks, which would then be distributed around the community.
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Nancy Stanbery-Kellam, the library’s director, disagreed with the idea too, but for different reasons.
“One of the most precious things is the image of the library, and I have concerns when you put that in the hands of other organizations,” Stanbery-Kellam said. “We have a brand to protect and sell to the community. Putting that in the hands of a private organization … makes me very nervous.”
Read the Complete Article
See Also: Minutes from the Library Board Meeting (Coming Soon)
Filed under: Associations and Organizations, Libraries, News
About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.
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