Business Research: Say Hello to “Cashtags” From Twitter
You can now use a dollar sign ($) (aka cashtag) before a ticker symbol when posting about or searching for info about what others are saying about a company on Twitter.
So, to find out about what people are tweeting about Apple, search $AAPL.
For Southwest Airlines, search $LUV.
You get the idea.
See Also: Twitter unveils ‘cashtags’ to track stock symbols (via CNNMoney)
Note: Use of the $ is not new is not new. A service named StockTwits has been using the symbol for years four years the CEO has shared some thoughts on the topic. He says Twitter “hijacked” the idea.
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About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.