Trending 2012 Update: Obesogenic, Derecho (and the gender neutral ‘hen’) are taking on the Mayan Apocalypse, Kate, and Debt as candidates for the Top Word of the Year according to a mid-year update by the Global Language Monitor. Each year, GLM produces the top trending words for the following year just before the new year begins. In 2011, it announced 12 possible candidates; mid-way through the year the three new terms have been added to the list.
- Obesogenic — An environment that tends to encourage obesity. Lately it has been used to describe television advertisement that promote sugary and high-calorie snacks to kids.
- Derecho — A ‘land hurricane,’ a sudden storm with extremely strong one-directional winds, such as occurred in the Eastern states earlier this month.
- Hen — The Swedish attempt to create a gender-neutral pronoun to replace him or her or combinations therefore: hen.
“The new words are taken from an intensifying debate on obesity as a major societal health crisis, a ‘land Hurricane’ that some link to global warming. and a move sometimes viewed as political correctness to end gender distinction among pronouns,” said Paul JJ Payack, the president and chief word analyst of the Global Language Monitor. ”At 2012′s mid-point, there has been considerable movement among the top trending words, and that trend will no doubt continue as it has during the entire life of our 1400-year old language.”
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