December 1, 2020

Simba Information Reports 17% of U.S. Adults Read E-Books, but Only 11% Bought

From Simba Information (via TeleRead):

Publishing forecast firm Simba Information has released the highly anticipated fourth edition of its flagship Trade E-Book Publishing report series and estimates 17% of U.S. adults have read at least one e-book in 2011, up from the 11% who did so in 2010. In keeping with the report’s tradition of measuring the commitment individual adults have to e-books, the percentage of adults who bought e-books was shown to be 11% of adults — up from 9%.

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Some of the usual book consumption habits still remain. The report finds that about four times as many adults bought a paperback book compared to an e-book. The children’s and young adult (YA) market continues to lag behind the digital development of adult trade: the report shows about 23% of all adults bought at least one children’s/YA print book in 2011 while just 4% purchased a children’s or YA e-book.

Another finding in the device analysis was that more consumers have begun reading e-books through tablet devices, but not every tablet goes to a new reader. Findings in the report conclude one in 10 Kindle owners have updated their Kindles in the past three months — almost certainly to the new Kindle Fire. Additionally, 53% of iPad owners — up from 40% in last year’s report — do not use e-books at all.

Read the Complete News Release

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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