From a Gartner News Release:
By the end of 2013, consumer cloud services for accessing content will be integrated into 90 percent of all connected consumer devices, according to technology research and advisory firm Gartner, Inc.
Speaking at a briefing for technology industry executives in Singapore today, Gartner managing vice president Andrew Johnson said that the emergence of personal clouds reflects the “4S experience”, consumers’ desire to store, synch, stream, and share their content on regardless of device or platform seamlessly.
“The shift to the personal cloud will accelerate rapidly in 2012 as consumers learn how to use new services on their devices,” said Mr. Johnson. “As cloud services become part of people’s lives, device vendors and platform providers must integrate cloud services in order to win customers in 2012 or risk being displaces by those that offer these services. Brands must stretch across multiple devices, platforms and services.”
According to Gartner’s definition, personal cloud allows consumers to seamlessly store, sync, stream and share using multiple connected devices such as smartphones, media tablets, televisions and PCs over the internet. Consumers have begun to adopt cloud-based services as part of their digital ecosystem, thanks to services such as Netflix, Google Apps, Amazon Music, Microsoft SkyDrive and Apple’s iCloud. In a personal cloud, a TV show, for example, can be watched, left and resumed across multiple devices.
Gartner estimates that consumers will spend approximately US$2.2 trillion on digital technology products and services in 2012, or about 10 percent of the average disposable household income. By 2015, consumers will spend some US$2.8 trillion worldwide on connected devices, the services that run them and content that is transferred through them.
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