Safari Books Online Discussed, CEO Quoted in New Article

UPDATE: Threepress and Ibis Reader join Safari Books Online (1/9/2012)  and Welcoming Threepress to the Safari Books Online Family (1/9/2012)
A new article in the The Santa Rosa Democrat includes comments by Safari Books Online CEO, Andrew Savikas along with a few stats.
From the Article:

“I certainly think that they’re [ebooks] already mainstream,” said Andrew Savikas, chief executive officer of Safari Books Online. The Sebastopol company is a leader in the e-books industry, carving out a successful business a decade ago by catering to tech-savvy consumers and early adopters.
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“At the same time, that doesn’t mean that all print products will go away,” Savikas added. “There will always be a market for certain types of printed books, but over time that will shift toward books that are valued as artifacts and souvenirs.”
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[Safari] has more than 47,000 individual subscribers who pay about $43 a month or $473 per year for unlimited access to the digital library. Limited access to the collection is less expensive. And the product offerings are expanding, with how-to books about soft skills like project management joining the offerings.
About 30 percent of Safari’s customers are based outside the U.S., Savikas said, and the company aims to expand its presence abroad.

Many libraries provide access to Safari Books Online for their users.
Read the Complete Article

Filed under: Digital Collections, Interactive Tools, Libraries, Management and Leadership, Patrons and Users, Publishing