Google Targets Flipboard With New Currents App, Released Today for iOS and Android

From Gigaom:

Google is getting into the personalized news-delivery app game with Google Currents, a new product available Thursday for Android and iOS devices. Currents is in the same wheelhouse as Flipboard, which launched its impressive iPhone app earlier this week. Does the search giant moving into this space mean smaller competitors should be worried?

The article notes that Google Currents is U.S. only product at this time
From the Google Mobile Blog

We’ve worked with more than 150 publishing partners to offer full-length articles from more than 180 editions including CNET, AllThingsD, Forbes, Saveur, PBS, Huffington Post, Fast Company and more. Content is optimized for smartphones and tablets, allowing you to intuitively navigate between words, pictures and video on large and small screens alike, even if you’re offline.
To get started, simply download the app and choose the publications you want to subscribe to for free. You can also add RSS, video and photo feeds, public Google+ streams and Google Reader subscriptions you’re already following. In addition to consuming your favorite media, you can also use the trending tab to discover related content that matches your tastes.

Watch: Google Currents Introductory Video
Here’s a List of Publishing Partners
Update: Google Hastily Launches Currents, Its New Aggregation App by Laura Hazard Owen (via mocoNews)

Filed under: News, Publishing, Resources