January 22, 2022

U.S.: New Mobile Audience Statistics in New Edition of JiWire Mobile Insights Report

Direct to Full Text Report (12 pages; PDF) via JiWire Web Site


Connected Device Adoption: Tablet usage has steadily increased over the past 4 quarters. Usage is up by 84% from Q4 2010, and more recently, ownership has increased by 5% from Q2 2011. Purchase intent for this particular device is 50% higher than that of Laptops.

Mobile Shopping Behaviors: 85% of the mobile audience still shop in a physical store, of which 63% prefer to shop both in-store and online. In addition, 28% of respondents said they comparison shop on a mobile device when in store.

Location-Based Trends: Perceptions are equally split between positive, negative and neutral feelings towards Check-in services, with roughly a third of the audience falling into each category. Attitudes vary by age and gender

Connected Device Trends: The iPad and Windows Mobile 7 both show gains in U.S. device marketshare for the third consecutive quarter, growing by 2.9% and 1.1%, respectively.

Wi-Fi Locations in the U.S.: Free public Wi-Fi locations grew by 18% in Q3 2011, the largest growth seen to date.

Direct to Full Text Report (12 pages; PDF) via JiWire Web Site

Archived Issues of the Report are Available Here

About the Report

JiWire’s Mobile Audience Insights Reports are based on data from approximately 289,000 public Wi-Fi locations, as well as continuously surveying over 2,000 customers randomly selected in our premium locations across the US that used JiWire’s Wi-Fi Media Channel. The Mobile Audience Insight Reports provide information about audience demographics and behavior, enabling advertisers to reach their target audience with relevant ads and messaging.

See Also: JiWire’s Global Wi-Finder Database (Free)
More than 682,861 free and pay Wi-Fi locations in 142 countries are included in the database.

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.