U.S.: New Mobile Audience Statistics in New Edition of JiWire Mobile Insights Report

Direct to Full Text Report (12 pages; PDF) via JiWire Web Site
Highlights

Connected Device Adoption: Tablet usage has steadily increased over the past 4 quarters. Usage is up by 84% from Q4 2010, and more recently, ownership has increased by 5% from Q2 2011. Purchase intent for this particular device is 50% higher than that of Laptops.
Mobile Shopping Behaviors: 85% of the mobile audience still shop in a physical store, of which 63% prefer to shop both in-store and online. In addition, 28% of respondents said they comparison shop on a mobile device when in store.
Location-Based Trends: Perceptions are equally split between positive, negative and neutral feelings towards Check-in services, with roughly a third of the audience falling into each category. Attitudes vary by age and gender
Connected Device Trends: The iPad and Windows Mobile 7 both show gains in U.S. device marketshare for the third consecutive quarter, growing by 2.9% and 1.1%, respectively.
Wi-Fi Locations in the U.S.: Free public Wi-Fi locations grew by 18% in Q3 2011, the largest growth seen to date.

Direct to Full Text Report (12 pages; PDF) via JiWire Web Site
Archived Issues of the Report are Available Here
About the Report

JiWire’s Mobile Audience Insights Reports are based on data from approximately 289,000 public Wi-Fi locations, as well as continuously surveying over 2,000 customers randomly selected in our premium locations across the US that used JiWire’s Wi-Fi Media Channel. The Mobile Audience Insight Reports provide information about audience demographics and behavior, enabling advertisers to reach their target audience with relevant ads and messaging.

See Also: JiWire’s Global Wi-Finder Database (Free)
More than 682,861 free and pay Wi-Fi locations in 142 countries are included in the database.

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