We’ve said on several occasions that QR codes were going to become less important as image recognition technology (nothing to scan, just point and shoot) and search improves. We continue to believe that in some situations, info recognition will be very useful.
Today, Media Post has an article about a new Yankee Group report that says NFC (near field communication) will replace QR codes in the next few years.
A new report estimates that the proportion of mobile subscribers scanning QR codes will peak at just 8% next year before falling to 5% in 2015 as near field communication (NFC) technology gradually replaces QR code functionality. The Yankee Group studyconcludes NFC will eventually trump QR codes in terms of usability, security and capacity.
The report acknowledges barcode-reading technology has gotten a boost from the spread of smartphones. Yankee Group projects the 31% of U.S. mobile users with smartphones today will grow to 54% by 2015. (Research released by Nielsen on U.S. smartphone penetration higher, at 44%.) Wider uptake of smartphones means a larger addressable audience for QR codes, but also for NFC technology tied to mobile shopping and purchasing.
Further, while marketers have been entranced by high-tech allure of QR codes, consumers haven’t been as caught up in “shiny object syndrome.” A recent Forrester report, which estimated adoption of QR codes among mobile users increased from 1% in 2010 to 5% this year, noted the technology has encountered various obstacles to broader use.
Read the Complete Media Post Article
So, stay tuned and get ready!