From an A9 (Amazon Subsidiary) Info Page:
Flow uses both barcode and image recognition to continuously recognize tens of millions of products (books, DVDs, CDs, video games, or millions of packaged household items, and/or point your camera at a UPC ) in a live camera view, with seamless transition between product packaging and barcodes. Users point to an item and Flow overlays pricing, availability, reviews, media content and other information directly over the item in view.
The app then overlays Amazon’s popular shopping features such as product details, customer reviews and ratings, as well as sharing via Twitter, Facebook, or email; and immediate purchasing, including shipping with Amazon Prime.
From the App Store:
Flow uses A9.com’s continuous scan technology to automatically recognize items available on Amazon.com, and overlay product information using augmented reality.
Once you launch the app, aim your camera towards the items you want to identify. Flow will begin recognizing items immediately. Move your phone from one product to the next, and information is automatically delivered to the screen. For some products, media previews, like audio clips or video clips can be viewed almost instantly.
If you want to learn more about a given item, or find out about related items, or read customer reviews, tap on the product information preview that appears on the screen. You can also share product details with friends via email, Facebook and Twitter, or make purchases on Amazon.com.
Flow’s History feature gives you access to all your scanned items, sorted by date, product category, item name, or mapped by scan location.
Direct to Download App (Free) via iTunes App Store
See Also: On a Related Note, Bing’s iPhone and Android App Was Updated Today
The app includes an improved version of Bing Vision that allows users access info about a book, CD, or UPC by taking a picture of the cover art or symbol using a cameraphone.
See Also: Positive Comments About Flow by Rafe Needleman (via CNET)
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