"Pottermore e-book launch pushed back to 2012"

From The Bookseller:

Harry Potter fans will have to wait until the first half of 2012 for the series’ e-books as the opening of the Pottermore shop postponed from its planned October launch.

In a posting on the site’s blog, it said: “As our first priority is to get as many people onto the site as possible, we have decided to open the shop in the first half of 2012. We will keep you updated with news about the Pottermore Shop here on the blog over the next few months”

See Also: “Beta and Beyond” (via Pottermore Insider Blog)

What has Pottermore learned so far from Beta users?

They’ve been incredibly active, interacting with the site far more intensely and frequently than we thought they would. (You might be interested to know the site has already had 550 million page views!) We’ve been making modifications and improvements to accommodate the way Pottermore is being used, and we’ve also made the decision to stagger the process of giving new users access so that we can ensure that everyone on the site has the best possible experience.

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I’m not in the Beta. When will Pottermore be available to me?

We expect to open registration to everyone from the end of October. Registering means that you’ll be able to create a Pottermore account and select a username. You won’t have immediate access to the site as we’ll be enabling people in phases.

Once you’ve registered, we’ll send you a Welcome email to let you know when your Pottermore account has been activated. This may arrive quickly but please note it could also take a number of weeks or months, depending on demand.

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