Research Paper: "Faceted Identity, Faceted Lives: Social and Technical Issues with Being Yourself Online"
From Yahoo Research
Title: “Faceted Identity, Faceted Lives: Social and Technical Issues with Being Yourself Online”
Authors: Shelly D. Farnham, S.D.; Elizabeth F. ChurchillSource: Computer Supported Cooperative Work (CSCW), ACM, Hangzhou, China (2011)
This paper explores key issues people experience managing personal boundaries within and across social technologies. We look in particular at email and online social networks. We offer a theoretical framework for understanding the errors in assumptions about the singularity of identity that are currently inscribed into the sharing models of social technology systems. Through a questionnaire study we examine how people facet their identities and their lives, and how these facets are expressed through use of email and Facebook. We found family was an extremely important context for sharing online, and that email was still a preferred form of communication for private sharing across facets of life. Single, working men had the highest level of incompatible facets, and a higher level of facet incompatibility was correlated with increased email usage and worry about sharing in the context of social networks.
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Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.