May 17, 2022

Social Media: Twitter Passes 100 Million Active Users, 40% Only "Listen" (aka Don't Tweet or RT)

This blog post from Twitter says that of those 100 million active users 40%* simply “log-in and listen.” In other words, just because your posts are being retweeted doesn’t mean they are not being read. This is similar to talk radio where a very small percentage of listeners ever call in and chat on the air.

Also, Danny Sullivan reports on a press conference he attended with Twitter CEO, Dick Costolo. Sullivan also includes a large amount of Twitter stats in his report including:

  • 230 million tweets a day
    That’s up 110% from the beginning of this year
  • 100 million monthly active users around the world
    Since Jan 1, 2011, this number has already increased 82%
  • Over 55% of our active users are mobile users

More Stats in, Twitter CEO Dick Costolo’s “State Of The Union” Address, by Danny Sullivan

Questions:. Are spam accounts removed from Twitter stats? How do they determine what is a spam account? How many spam accounts do they remove each week or month?

See Also: “New Index Shows Social Media Spam Is a Growing Concern”
New research released latest week.

* 40% Have Not Tweeted in the Past Month

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.