Social Media: Twitter Passes 100 Million Active Users, 40% Only "Listen" (aka Don't Tweet or RT)
This blog post from Twitter says that of those 100 million active users 40%* simply “log-in and listen.” In other words, just because your posts are being retweeted doesn’t mean they are not being read. This is similar to talk radio where a very small percentage of listeners ever call in and chat on the air.
Also, Danny Sullivan reports on a press conference he attended with Twitter CEO, Dick Costolo. Sullivan also includes a large amount of Twitter stats in his report including:
- 230 million tweets a day
That’s up 110% from the beginning of this year
- 100 million monthly active users around the world
Since Jan 1, 2011, this number has already increased 82%
- Over 55% of our active users are mobile users
More Stats in, Twitter CEO Dick Costolo’s “State Of The Union” Address, by Danny Sullivan
Questions:. Are spam accounts removed from Twitter stats? How do they determine what is a spam account? How many spam accounts do they remove each week or month?
See Also: “New Index Shows Social Media Spam Is a Growing Concern”
New research released latest week.
* 40% Have Not Tweeted in the Past Month
Filed under: News, Patrons and Users, Reports
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.